Fund-raising digital campaign Vardagskampen for Neuro, an association focusing on neurology and help people who lives with neurological diagnosis. We take Parkinsons disease as a focus in this campaign. The name, Vardagskampen refers to the everyday struggle of the people with Parkinsons disease. The campaign is based on a browser-based game for fund-raising purpose to support the medical research of Neuro. Using the built-in gyro function of the smart phone, a simple game was created to simulate the symptoms of Parkinsons disease. We also hope to help the user to understand the symptoms of Parkinsons disease — shaking, rigidity and slowness of movement through the illustration style and animation in a colourful way. The campaign also included animated ads for social media and physical ads banner. Play the game ︎ Vardagskampen

Designed at Bedow