01/
2018



St.Erhard


Packaging design for German craft brewery St. Erhard, Farmer, Mayflower and Saison. To differentiate with other breweries which use blackletter type and old-fashioned illustration in their packaging, a modern approach with simplicity is used in the design for St. Erhard.  The design references the typographic and geometric design from The Bauhaus School of Design legacy. Each brew is assigned with a colour and a geometric shape with custom types reduced to their elemental forms. The result is characterised by a strong use of contrast and a graphic simplicity.


Designed at Bedow
Image: Courtesy of Bedow




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