Brand Identity for Oridnary, a creative tech studio in Gothenburg, Sweden that loves to challenge. The solution is based on spelling mistakes, a communication concept we called Challenge Ordinary. We gave them the name Oridnary, a misspelled version of ordinary – and the spelling mistakes continue all the way to the website, which auto-corrects as you scroll. Visit the website ︎ Oridnary

Designed at Bedow
Image: Courtesy of Bedow

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︎ Oridnary
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