08/
2018



Omelett


Brand identity for Omelett, a hand-built digital photo booths supplier company in Stockholm, Sweden. The brand name, Omelett comes from a saying, ‘Säg omelett!’, which is the Swedish for ‘Say cheese!’. The identity is based on a posing typeface, Omelett Display. Each letter in this bespoke typeface family has a frame in it and have 4 different poses/alternatives. With motion graphic,  a playful and quirky identity is created that is coherent with the brand value – photo booth is where we capture the fun and special moment.


Designed at Bedow
Image: Courtesy of Bedow







08/
2018


Oridnary


Brand Identity for Oridnary, a creative tech studio in Gothenburg, Sweden that loves to challenge. The solution is based on spelling mistakes, a communication concept we called Challenge Ordinary. We gave them the name Oridnary, a misspelled version of ordinary – and the spelling mistakes continue all the way to the website, which auto-corrects as you scroll. Visit the website ︎ Oridnary

Designed at Bedow
Image: Courtesy of Bedow

 
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︎ Oridnary
︎ Demo
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01/
2021



ST-RD


ST-RD is a typeface inspired by the letters on the T-shaped road signs from the 30s to 60s in Hong Kong. We can rarely spot them on the street now so I initiated this project for research, preservation, and re-interpretation. “RD.” & “ST.” represent the abbreviation for the word “Road” and “Street”. These two special glyphs are unique in these T-Shaped road signs and they were the starting pointing of this project.


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With less and less of the remaining signs and limited online resources, some letters are hard to find examples to reference.





02/
2020


Monachus


Brand identity for Monachus, a handcrafted gin distillery based in Croatia. The brand identity included a custom type design for the logotype and packaging and a hand-drawn symbol that visualised a seal tumbling in the waves.


Designed at Bedow
Image: Courtesy of Bedow


 


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01/
2018



St.Erhard


Packaging design for German craft brewery St. Erhard, Farmer, Mayflower and Saison. To differentiate with other breweries which use blackletter type and old-fashioned illustration in their packaging, a modern approach with simplicity is used in the design for St. Erhard.  The design references the typographic and geometric design from The Bauhaus School of Design legacy. Each brew is assigned with a colour and a geometric shape with custom types reduced to their elemental forms. The result is characterised by a strong use of contrast and a graphic simplicity.


Designed at Bedow
Image: Courtesy of Bedow




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